The meteoric success of the LGBT agenda is not a chance occurrence but rather the result of deliberate and well conceived strategy. The essay :
“THE OVERHAULING OF STRAIGHT AMERICA By Marshall Kirk and Erastes Pill”
which outlines the strategy is available on line and may be seen at :
Marshall Kirk graduated Magna Cum Laude from Harvard. Erastes Pill was the pseudonym of Hunter Madsen who had a doctorate from Harvard. Kirk and Madsen devised a strategy to make gays more acceptable and demonize opponents of the Gay life style.
John Vennari does an analysis of the strategy at :
“Our focus here will be on the effective tactics employed by the homosexual movement, particularly spelled out in the 1987 landmark article “The Overhauling of Straight America” by homosexual activists Marshall K. Kirk and Erastes Pill. (“Erastes Pill” was the pen name for Hunter Madsen).
Both of these men were highly educated. Kirk was a Harvard educated researcher in neuropsychiatry; Madsen had a doctorate in politics from Harvard and was an expert on public persuasion tactics and social marketing.
It is said “The Overhauling of Straight America” has become the “bible” of the homosexual movement, as it presents strategies both to make homosexuals more acceptable, and to demonize opponents of homosexuality. The entire campaign is based not on intellectual arguments, but on emotional manipulation of the public. (Kirk & Madsen later expanded the principles in the article to a 398-page book After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s).
For now, we will focus on their original 1987 article. In order to convey the true spirit of the piece, we will rely as much as possible on direct quotation.
Published in the 1987 edition of Guide, a homosexual publication, “The Overhauling of Straight America” begins:
“The first order of business is desensitization of the American public concerning gays and gay rights. To desensitize the pubic is to help it view homosexuality with indifference instead of keen emotion.” The authors go on to note their goal to make sexual preference placed on a par with preferences in ice cream flavors or sports. You prefer chocolate, I prefer butter pecan. You prefer hockey, I prefer baseball. No problem.
“At least in the beginning”, they write, “we are seeking public desensitization and nothing more. We do not need and cannot expect full ‘appreciation’ or ‘understanding’ of homosexuality from the average America. You can forget about trying to persuade the masses that homosexuality is a good thing. But if you can only get them to think that is just another thing, with a shrug of the shoulders, then your battle for legal and social rights is virtually won. And to get to shoulder-shrug state, gays as a class must cease to appear mysterious, alien and contrary.” The article calls for a massive media campaign to change the image of homosexuals, “and any campaign to accomplish this turnaround should accomplish six things.”
About their advertising strategy Kirk and Madsen stated “… We intend to make the antigays look so nasty that average Americans will want to dissociate themselves from such types”. Should we be surprised then that persons who oppose the LGBT life style are not said to be anti- the LGBT lifestyle but are described as ” homophobic” – having an irrational or neurotic fear of gay persons/activities -, hateful and bigots ? Allowing these labels to go unchallenged is to be complicit with the Kirk – Madsen strategy.
On Page 123 of the document ” UNAIDS OUTLOOK 2010″ homophobia is defined as follows :
“What is homophobia?
homophobia as intolerance and
contempt for those who have identities
and orientations other than heterosexual
ones. It is an aversion, hatred,
fear, prejudice or discrimination against
homosexual men, bisexual people, transgender
people, transvestites, lesbians
and transsexuals. Homophobia confers
a monopoly of normality on heterosexuality,
thus generating and encouraging
contempt for those who diverge from the
Is UNAIDS using the Kirk and Madsen strategy to overhaul the world ?