The meteoric  success  of  the  LGBT  agenda  is  not  a  chance  occurrence but  rather  the  result  of  deliberate  and  well conceived  strategy.  The  essay :


which  outlines  the strategy is  available  on  line and  may  be  seen  at  :

Marshall  Kirk  graduated  Magna Cum Laude from Harvard. Erastes Pill was  the pseudonym  of  Hunter Madsen who  had a  doctorate from Harvard. Kirk and Madsen devised  a  strategy  to  make gays more  acceptable  and  demonize opponents  of  the Gay life style.

John  Vennari  does  an   analysis  of  the  strategy  at  :


  “Our focus here will be on the effective tactics employed by the homosexual movement, particularly spelled out in the 1987 landmark article “The Overhauling of Straight America” by homosexual activists Marshall K. Kirk and Erastes Pill. (“Erastes Pill” was the pen name for Hunter Madsen).

    Both of these men were highly educated. Kirk was a Harvard educated researcher in neuropsychiatry; Madsen had a doctorate in politics from Harvard and was an expert on public persuasion tactics and social marketing.

    It is said “The Overhauling of Straight America” has become the “bible” of the homosexual movement, as it presents strategies both to make homosexuals more acceptable, and to demonize opponents of homosexuality. The entire campaign is based not on intellectual arguments, but on emotional manipulation of the public.  (Kirk & Madsen later expanded the principles in the article to a 398-page book After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s).

    For now, we will focus on their original 1987 article. In order to convey the true spirit of the piece, we will rely as much as possible on direct quotation.

    Published in the 1987 edition of Guide, a homosexual publication, “The Overhauling of Straight America” begins:

    “The first order of business is desensitization of the American public concerning gays and gay rights. To desensitize the pubic is to help it view homosexuality with indifference instead of keen emotion.” The authors go on to note their goal to make sexual preference placed on a par with preferences in ice cream flavors or sports. You prefer chocolate, I prefer butter pecan. You prefer hockey, I prefer baseball. No problem.

    “At least in the beginning”, they write, “we are seeking public desensitization and nothing more. We do not need and cannot expect full ‘appreciation’ or ‘understanding’ of homosexuality from the average America. You can forget about trying to persuade the masses that homosexuality is a good thing. But if you can only get them to think that is just another thing, with a shrug of the shoulders, then your battle for legal and social rights is virtually won. And to get to shoulder-shrug state, gays as a class must cease to appear mysterious, alien and contrary.” The article calls for a massive media campaign to change the image of homosexuals, “and any campaign to accomplish this turnaround should accomplish six things.”

About their advertising  strategy Kirk and Madsen  stated “… We intend to make the antigays look so nasty that average Americans will want to dissociate themselves from such types”. Should  we  be  surprised  then that  persons  who  oppose the LGBT life style are not  said  to  be anti- the LGBT  lifestyle  but  are  described as  ” homophobic” –  having an irrational or  neurotic  fear  of  gay persons/activities -, hateful and bigots ?  Allowing these  labels  to go unchallenged  is  to  be  complicit  with  the Kirk – Madsen strategy.

On Page 123 of the document ” UNAIDS OUTLOOK 2010″ homophobia is defined as follows :

“What is homophobia?

UNAIDS describes
homophobia as intolerance and
contempt for those who have identities
and orientations other than heterosexual
ones. It is an aversion, hatred,
fear, prejudice or discrimination against
homosexual men, bisexual people, transgender
people, transvestites, lesbians
and transsexuals. Homophobia confers
a monopoly of normality on heterosexuality,
thus generating and encouraging
contempt for those who diverge from the
reference model.”

Is UNAIDS  using  the  Kirk  and  Madsen strategy  to  overhaul  the world ?

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3 Responses to THE OVERHAULING OF STRAIGHT AMERICA By Marshall Kirk and Erastes Pill

  1. I’m late to the game, but just found your blog. Makes sense. I suspected early on that a strategy was in place. The proponents of such movement would deny and agenda but, like the devil, pretend it does not exist.
    Mike Alvarez


  3. Pingback: A Sex Update From The People Who Gave You The LGBTQI Agenda – The Overhauling Of Straight America! | Touch Stone Connect

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